FACEBOOK & INSTAGRAM ADS
Facebook and Instagram advertising can put your business in front of potential customers in the areas you want to reach.
Caerus offers straightforward Facebook and Instagram ad management for New Zealand businesses from $150 + GST per month.
$150 + GST/month management · Advertising spend paid separately to Meta
Getting a website live gives your business somewhere professional online. The next question is how people are going to get there.
Facebook and Instagram advertising lets you actively put your business in front of potential customers rather than relying entirely on them finding you first.
For a local business, that might mean showing Auckland homeowners a recently completed reroof, promoting heat pump installations around Hamilton, advertising a mobile mechanic in New Plymouth or putting a new landscaping service in front of homeowners around Christchurch.
You decide what part of the business you want to promote. We build the advertising around it.
You don't necessarily need to advertise everything your business does.
If you're a roofer and want more roof replacements, we can focus on roof replacements. If you're a builder looking for renovation work, we can promote renovations. If you're a mobile mechanic trying to fill your service schedule, we can advertise mobile servicing in the areas you cover.
Facebook and Instagram can be particularly useful for businesses with work people can see. Completed projects, before-and-after photos, installations, vehicles, renovations, landscaping and roofing can all become useful advertising material.
You control how much Meta spends on the actual advertising. That budget is separate from the Caerus management fee and is paid directly to Meta. These are examples, not forecasts.
If, purely as an example, your campaign averaged $15–$25 per 1,000 impressions, a $250 budget could buy roughly 10,000–16,500 impressions over the month.
That does not mean the same number of people or website visitors. It is simply a useful way to understand how a modest budget can keep projects and services visible locally.
With more budget, there is room to put money behind a particular service or lead campaign.
If a campaign happened to generate enquiries at around $50–$75 per lead, $500 would mathematically equate to roughly 6–10 leads. Actual lead cost can be considerably higher or lower.
There is more room to test different creative, promote different services and keep successful campaigns running long enough to learn from the results.
More spend does not automatically mean better results. We would rather understand why $500 is working before simply doubling it.
Actual advertising costs and results vary by industry, location, audience, competition, campaign objective, creative and offer. Impressions are ad displays, not unique people, website visits or guaranteed leads.
Useful when your website already explains the service well and has a clear enquiry path.
Campaigns can be built around quote requests, forms, messages or another clear next step.
Focus the budget on the work you actually want rather than trying to advertise everything.
Real work makes strong material for trades, construction and other visual businesses.
Keep the business, branding and services visible to people in the areas you operate.
Try a clear service or promotion at a sensible budget before deciding whether to scale it.
For a straightforward local campaign, the basics matter: what are you offering, where do you offer it, why should somebody trust you, and what should they do next?
Real photos, completed projects, customer reviews, experience and useful information usually say more than elaborate advertising language.
Fancy advertising doesn't rescue a weak offer or a confusing customer journey.
MANAGEMENT
$150 + GST / month
Advertising spend is separate and paid directly to Meta. Larger or more complicated account structures are scoped separately.
That's fine. You don't need a Caerus website to use Caerus advertising services.
If you already have a website or landing page that explains the service well and gives customers somewhere to enquire, we can work with it. If there is something on the page likely to hurt the campaign, we'll tell you why before suggesting a replacement.
You don't need a $2,000 landing page just to find out whether an advertising idea works.
Clicks and impressions are useful, but they aren't the end goal for most businesses. Depending on the campaign, we look at reach, website traffic, enquiries, cost per enquiry and which ads or services are producing the best response.
The most important question often sits outside the advertising platform: are the enquiries turning into worthwhile work?
A roofer doesn't really want “engagement”. They want roofing enquiries. A mechanic doesn't really want “traffic”. They want bookings.
FACEBOOK & INSTAGRAM
Useful for showcasing work, visual businesses, local awareness, offers and lead generation.
GOOGLE ADS
Useful when people actively search for the services you provide.
Learn about Google Ads →SEO
Improve the website's ability to be found through organic search without paying for every click.
Learn about SEO Services →Caerus charges $150 + GST per month to manage a straightforward Facebook and Instagram advertising campaign. Advertising spend is separate and paid to Meta.
There is no single correct budget. Around $250 can be useful for local visibility, around $500 gives more room for lead generation, and around $1,000 gives more room to test and scale. Actual results vary.
No. Results depend on the offer, location, competition, budget, creative, website and how customers respond.
Not always. Some campaigns can collect enquiries directly through Meta. Other campaigns work better when traffic is sent to a strong website or landing page.
Yes. One-page Caerus websites start at $300 + GST.
No long-term contract is required for the standard Caerus Facebook and Instagram advertising service.
Facebook and Instagram ad management from $150 + GST per month.